When it comes to workplace diversity and inclusion, we need to cut the ‘Well I have a daughter and I want her see herself on our Board someday’ or the ‘I want to raise my son to see women at the same table that he is’ clichés. Typically these foreshadow an emotional segment with ‘insert platitudes about general compassion’ and some cherry picked anecdotes for a feel-good, pat on the back. This often comes from a good place, and in some cases the first time people have truly considered diversity is when it was going to hit their loved ones. But what is there, above a moral duty for equality, to actually makes a candidate feel like their diversity actually benefits the bottom line… because it does.